Our Strategy:
At most firms, a one-size-fits-all publicity approach is stamped on every client. At CLPR we believe that each client and story is unique. While there are standardized publicity and PR methods, true success can only be had through genuine reflection and objectivity. We offer an outside perspective, free from internal organizational pressures.
We carefully access our clients current marketing and branding programs, comparing them to market conditions and projected trends — then offer customized direction and ideas.
Our clients are leaders in their fields because we’ve scrutinized the competition, reflected fearlessly and rigorously on relative strengths and weaknesses, and promoted images that speak to the genuine needs and desires of their target audiences.
CLPR Background:
Carrie Leber PR began in 1996 as a Public Relations firm catering to the architectural design trades. Since then our practice has blossomed to serve an array of lifestyle brands.
We work with clients from the home furnishings, design, beauty, fashion, and retail industries, offering remarkable PR, branding, and event planning.
Our culture is straightforward, streamlined and understated. We offer a genuine combination of talent, knowledge and integrity.
We work with small start-ups to large companies and can coordinate a plan that works for both your budget and marketing strategy.
About Carrie Leber:
I founded my company in 1996 after a successful career in modeling and broadcasting. I’ve worked extensively in TV, radio and print in a variety of capacities.
After graduating from SFSU, I landed a position at Oakland based KTVU News. Fascinated with the media’s ability to shape both culture and public opinion I absorbed as much about the media industry as possible, working in virtually every capacity at the station for the award winning Ten-O’Clock News and Mornings on 2 productions. Later I worked at CNN as both Field Producer and Assignment Editor.
In 1994 I took on the challenge of managing a faltering construction firm based in Marin County, CA. After making extensive managerial alterations to the company’s processes and embarking on a public relations campaign, I transformed the $50,000 per year, home based business into an impressive $3 Million per year major concern over a period of just 18 months.